E80 to Dyback.......why?

A overview why E80 became Dyback.

D ASTON

10/29/20252 min read

E80 Ltd Becomes Dyback Ltd — A New Name Forged in Steel, Built for the Future

Change isn’t something we shy away from — it’s what drives us.

From the workshops of Gloucestershire, our journey began as E80 Ltd: a small, determined team with a big vision — to raise the standard of UK-built lifting equipment through precision craftsmanship, hard work, and honest service.

Now, that same spirit has a new name.
Welcome to Dyback Ltd — a name inspired by the Norse word for strength and forged to represent everything we stand for: grit, reliability, and a promise to keep moving forward no matter the challenge.

Why the Change?

Because we’re growing — and growth demands identity.

The Dyback name lets us stand tall as a truly independent British manufacturer, building machines designed to work as hard as the people who use them.
It gives us a clear voice, a proud symbol, and a platform to build the next generation of forklifts and self-loading machines — made with passion, built with purpose.

What Stays the Same

Our foundations haven’t changed.
The same engineers, the same workshops, the same attention to every bolt and weld — all still here, all still committed to quality that lasts.

We continue to offer full service, inspection, and safety support across the UK, while introducing new equipment and innovations under the Dyback name.

We haven’t stepped away from who we are — we’ve stepped further into it.

What Dyback Stands For

Dyback isn’t just a name.
It’s a reflection of our character — strong, practical, and bold enough to take on what others won’t.
It’s about standing up for British engineering, for safety done properly, and for every customer who wants to know that what they’re buying is built to last — not built to cut corners.

When you see the Dyback name, you know you’re getting the real thing:
Machines that work, built by people who care.

Looking Ahead

This new chapter is more than a rebrand — it’s a statement.
We’re not just keeping up with the industry; we’re pushing it forward.
From innovative designs to safety-first engineering, Dyback is here to prove that small British manufacturing still has teeth.

So here’s to our next chapter — stronger, smarter, and prouder than ever.
We’re Dyback.
And we’re just getting started.